Ram Power Wagon: Winch It Brothers

The Power Wagon is the most capable truck in the Ram lineup. But instead of demonstrating all of the behemoth’s features, we focused on one - the 12,000lb winch. The result - a series of pretty damn entertaining product demos, and not a single bail of hay or slo-mo dump of oversized rocks in sight. 

Each video ends with the Winch It Brothers’ phone number. Call it and you’ll be faced with one of the longest phone trees ever created, including a few Easter Eggs which could result in Winch It Brothers limited edition swag. 

Created with:

Chief Creative Officer: Nick Childs

Executive Creative Director: Josh Greenspan

Associate Creative Director:  Sarah Dennis-Browne 

Art Director: Brooks Hess