You know the feeling when you’re freshly hair free? You’re so silky smooth and it feels like you’re your best self again.

It gives you a little extra boost, a little pep in your step, the last bit of confidence to make you truly feel comfortable, and even bolder, in your own skin.

Whether you’re stuck inside and experimenting with beauty products, finally getting outside and shedding your lock-down “fur,” or fully in the swing of summer and embracing everything that the great outdoors has to offer—it’s time to show off how you’re doing it for you.

Clean Clean

If it looks good and smells good, it’s clean, right? Not quite.

If there’s one thing we can learn from a global pandemic, it’s that sometimes clean needs to be taken to the next level. It’s not just enough to be stain free and odor free. It needs to be germ free too.

You know, clean clean.

Created with:

Executive Creative Director: Jamie Perruquet

Art Director: Brooks Hess

Undo 2020

2020 took a toll on all of us. But the biggest risk was the time that we spent at home. All alone and left to our own accord with nothing but time. We’re talking about experimenting with hair cuts and box dyes, to the endless snacking just to pass time.

Whatever happened to you in 2020, look to vitafusion to help undo it.

Created with:

Executive Creative Director: Jamie Perruquet

Art Director: Brooks Hess

Staycation Sex

Let’s face it, the best part of going on vacation, is the vacation sex. But 2020 had plans of it own, and with the COVID-19 pandemic, vacations were foreseeably cancelled. But that didn’t mean the sex had to be.

In this proactive idea we took to the client, vacation sex became Staycation Sex, and Trojan was there to ensure the romantic spark that comes with vacation, stayed in the air during staycation.

Helping Spark Staycation Sex

To help ensure the romantic spark that comes with vacation stays in the air during staycation, we created Staycation Sex Kits. The kits fully equipped people with the hottest Trojan products coupled with a few branded things to set the mood that will make staycation sex just as magical as vacation sex.

Amplifying The Campaign

We used a combination of paid media along with an influencer program to drive viewers to our entry form microsite. And to help continue to foster the Staycation Sex conversation, we created supporting organic content as well as engaged in community management to join in the staycation conversations that were already happening.

The Kit

Trojan offers a wide range of SKU’s across their condoms, lubes and vibrators lines that many people don’t know about. So we thought creating a kit with product and some extra goodies would be a great way to introduce people to Trojan’s expansive portfolio. The 100 Staycation kits were also filled with custom slippers, candles, Sextination postcards, “do not disturb” door hangers, and the classic vacation souvenir magnet.

Sextinations

Based off of our Sextination Postcards we created for the kits, we continued to create more to share organically on social. Through popular destinations we gave our audience witty tips on how to “recreate” that same vacation experience, but at home.

The campaign resulted in

39.7MM Impressions

Over 8.5K Entries

and became an internal benchmark for ECRM across all of Church & Dwight brands.

Created with:

Executive Creative Director: Jamie Perruquet

Art Director: Brooks Hess

New York’s largest health system wasn’t going to sit idly by as hospitals were brutally targeted and destroyed in the Russian-Ukraine War.

Within days, Northwell sent barges with medical supplies and launched telehealth services to provide Ukraine’s shaken health systems with much-needed support and expertise.

As part of our Raise Health platform, we enlisted filmmaker, Rafael Lewandowski to capture the untold stories of some of these critically ill patients, their families, and the brave doctors and nurses risking their lives to care for them.

Created with Josh Greenspan (ECD, )James Rogala (GCD), Brooks Hess (ACD) and Venessa Merrin (EP)

Every year, thousands of advertising professionals flock to the South of France for the Cannes Lions International Festival of Creativity. Some to network over numerous glasses of rosé; others with the hope of winning an industry-coveted paper weight.

However, given the exorbitant fees and travel costs, many companies have scaled back, leaving countless men and women admiring from afar. So, we wanted to create something that brought the essence of Cannes to the dark, windowless offices of ad agencies across NYC. 

Introducing the hottest rosé of the awards season: Le Goût de Cannes. A little taste of Cannes. In a can.

We not only sourced the wine, created and placed the labels, developed a website (with a handy excuse generator), produced social content, a Giphy page, and five unique Snapchat filters, but we also planned a yacht party on the Hudson River.

Additionally, we partnered with Fishbowl to announce the first-ever Fishes’ Choice Award on deck at our event. Giving regular creatives the ability to judge the best work of the year, the winner was chosen from a list of more than 100 nominations and over 10k votes. 

And yeah, we did this with a team of five.

Press: Adweek

Links: LGDC Website, LGDC Instagram

Created with:

CCO: Nick Childs

ECD: Josh Greenspan

CD: Sarah Betts

AD: Brooks Hess

SLING TV

Against an entrenched agency of record and a highly-compressed pitch schedule, we won the opportunity to create a national, transmedia campaign for SlingTV across general and Hispanic markets.

The “Get Picky” campaign was built on the insight that in today's day and age, we're used to getting exactly what we want, how and when we want it — except with TV. Launched across broadcast, OTT, social, digital, and print, we featured the Machete himself, Danny Trejo, in new and unexpected ways.

 Press: Creativity, AgencySpy

Created with:

Chief Creative Officer: Nick Childs

Executive Creative Director: Josh Greenspan

Executive Creative Director: Roberto Alcazar

Associate Creative Director:  Sarah Dennis-Browne 

Art Director: Brooks Hess

THE CALIFORNIA LOTTERY

The California Lottery believes in the power of a good education and passionate teachers. That’s why they wanted a campaign, not to sell lottery tickets, but to let people know of their $1 billion annual contribution to California public schools. While it’s a modest contribution per school district, it still makes a difference.

This led us to our school-year-long #ThankATeacher campaign, which was centered around an emotional documentary film series. We sent three celebrity influencers to the California public school where they grew up, back to where it all started, to thank the teacher who had a dramatic impact on their lives.

Our effective social campaign was recognized by Facebook and was featured within their Facebook Business Success Stories page.

Press: Pitchfork, People, People, HuffPo, Fox Sports

Created with:

Chief Creative Officer: Nick Childs

Executive Creative Director: Josh Greenspan

Associate Creative Director:  Sarah Dennis-Browne 

Art Director: Brooks Hess

Producer: Jeremy Mack

Ram Power Wagon: Winch It Brothers

The Power Wagon is the most capable truck in the Ram lineup. But instead of demonstrating all of the behemoth’s features, we focused on one - the 12,000lb winch. The result - a series of pretty damn entertaining product demos, and not a single bail of hay or slo-mo dump of oversized rocks in sight. 

Each video ends with the Winch It Brothers’ phone number. Call it and you’ll be faced with one of the longest phone trees ever created, including a few Easter Eggs which could result in Winch It Brothers limited edition swag. 

Created with:

Chief Creative Officer: Nick Childs

Executive Creative Director: Josh Greenspan

Associate Creative Director:  Sarah Dennis-Browne 

Art Director: Brooks Hess

Lysol with Hyrdogen Peroxide: Must Have Been Love

For years, moms have been in a toxic relationship with bleach. Now, because of Lysol with Hydrogen Peroxide, they can finally breakup with bleach for a cleaner that is just as tough, but without the harshness.

Created with:

CD: Kate McCagg

Art Director: Brooks Hess

Dettol Stop the Cycle

The laundry cycle is a continuous system that we are always repeating. But that cycle is broken. Our clothes aren't truly being cleaned. Adding Dettol Anti Bacterial Laundry Cleanser to your wash kills the bacteria that washing with detergent alone leaves behind.

Created with:

Art Director: Brooks Hess

CD: Kate McCagg

Liberty Mutual Insurance: Firemark Awards

For the past 30 years Liberty Mutual Insurance celebrates firefighters across the country who go above and beyond the call of duty. The National Firemark Award is given to two firefighters—one Community Service and one Heroism. Each displaying different aspects of valor and selfless spirit. 

This year we wanted to stand with firemen because they stand for protecting the community they care about. The series of short films honors these brave men by taking their stories and breaking it down into the bare essentials. Who the firefighter is and how they made an impact. 

Created with:

Art Director: Brooks Hess

ACD: Joseph Delhommer and Robbie Izar

CD: Josh Greenspan and Zack Holiday